In Thinking Skills we watched an extract from "Mad Men", and later researched the ways in which the tobacco industry managed to sell cigarettes in a time in which it is well known how harmful they can be. We later had to answer a series of questions, which follow:
1) The Company's interest is to convince the client that they gave the best ideas, so that the client doesn't go to another company to advertise their product. The client wants people not to think that cigarettes are dangerous, this way more people buy them and the company gets more profit.
2)Peter's idea involves death, which may repel people from buying the product. Don's idea makes the product look healthier than the competition, making them more profitable to the company.
3)
1) The Company's interest is to convince the client that they gave the best ideas, so that the client doesn't go to another company to advertise their product. The client wants people not to think that cigarettes are dangerous, this way more people buy them and the company gets more profit.
2)Peter's idea involves death, which may repel people from buying the product. Don's idea makes the product look healthier than the competition, making them more profitable to the company.
3)
This advertisement uses the respect given to doctors as a way of showing that their product is better than the competition. Even though the doctor of the picture is fake, and so is the research they talk about in the advertisement, the advertisement makes Camel cigarettes seem healthy and safe. This is, of course, a way of selling more cigarettes, which is Camel's vested interest.
